In Beijing's Dongsanhuan area, a Mercedes-Benz 4S store that was once bustling with customers has quietly replaced its sign with “Hongmeng Zhixing.” Inside the showroom, the Aito M9 has taken the place of the Mercedes-Benz EQC. This scene is playing out in multiple cities across the country. In early August 2025, Mercedes-Benz CEO Ola Källenius described the Chinese automotive market as a “Darwinian” survival-of-the-fittest arena, with over 100 automakers vying for survival in fierce competition. At this time, Mercedes-Benz saw a 14% plunge in sales in the Chinese market, with net profits halved by 55.8%; BMW and Audi were also deeply mired in the crisis, with profits declining by 29% and 37.5%, respectively. The once-dominant German luxury car trio is now facing the most severe survival crisis since entering the Chinese market. With dealers withdrawing from the network, electric vehicles unsold, and the price system collapsing, the once-mythical dominance of BBA in China has been shattered.

On January 14, 2025, the president of KLC, a well-known Japanese used car inspection and export company, and his delegation came to Huzhou City to embark on a two-day in-depth study tour. The purpose of the visit was to gain an in-depth understanding of the current situation and development potential of the used car market in Huzhou, and to explore the possibility of cooperation in the areas of used car inspection, export and sales platform construction.

We may still be lacking a proper STI, but the new WRX tS has its fair share of exciting new features.

Porsche saw a dramatic 29% drop in Chinese sales in 2024, forcing the closure of nearly 30% of its dealerships.